Urban data analysis

Urbica Design practice in information design, user interfaces and data analysis. We are focused on human experience design around cities.

About us

Urbica is a design and consultancy firm based in Moscow. We are focused on human experience design around cities.

Urbica practice in information design, user interfaces, service design, architecture and environmental planning, data analysis and ethnographic research. We will be happy to help organisations to develop processes, products, services, tools and environments with a focus based on the user experience.


The era of agglomerations

This project forms part of Agglomerations. World>Russia>Moscow, an investigation carried out for the Moscow Urban Forum 2017. Сartographic data, graphics, diagrams and texts presented here will help the reader get to grips with what exactly agglomerations are, how they are organised, and how their existence impacts the lives of each and every inhabitant of a major city.
Go to the project

An app for the better pedestrian walks

Walkstreets is an app (so far iPhone only) creating happy and comfortable pedestrian routes in the city. Most of the navigation apps usually make pedestrian routes as short and as fast as possible not regarding the urban environment. Using the open data we tried to create a router for a human, not for a car.
Download Walkstreets on the AppStore
Read story in the blog

Data-driven transit design

Magistral is a high-frequency surface transit network of the Moscow city centre, redesigned. In this project, we worked on the data analysis and collaborated with a group of well-known foreign and local experts. You can find out more about our particular work in our blog or about the whole project on the Moscow Mayor’s website.

Galton: building isochrones on the fly

Using open source and data, Urbica have developed a fast isochrones technology. We are already using Galton for Urbica projects analysing complicated urban data sets.
See demo
Read the Galton's story
Get source code at Github.

NYC Citibike Rebalancing Study

This study focuses on a few of the most intractable problems that any robust bikeshare network faces: rebalancing stations so that they are neither full nor empty, and bike availability. Uneven demand and traffic flows are the root causes, preventing bikeshares from reaching their full potential as forms of public transportation. We decided to explore Citi Bike’s system data and json feed for the year 2015 in order to visualize and analyse where and when bicycles were transferred and bike availability patterns.
Go to the interactive project
Read the full story about the project.

Bikes in the city

Urbica Design analyzed the performance statistics of the city bicycle rental in 2015 for the Department of Transport of Moscow. Data on 812 000 rides at 300 rental stations were studied and analyzed taking into account each ride direction and thematic segments. The detailed analysis identified main schemes of how bicycles were used in different districts of the city and explicitly showed the dependency of weather conditions on the use of a bicycle by various categories of riders.
Go to the project
Read the full story about the project.

MAPS.ME cartography design

MAPS.ME is a popular mobile app, which is used by about 20 million users worldwide. It is a most detailed offline map of the world based on OpenStreetMap data. We have investigated the patterns of use and have created modern and clear map style.
Read the story about the project.

Sheregesh Today cartography design

Urbica has designed a new winter map style for Sheregesh Today, а mobile app oriented toward skiers visiting the Sheregesh ski resort. The app informs users about trails and services offered at the resort.
The map is designed for skiing as it provides a clear view of trails and difficulty ratings, chair and cable car lifts, and other relevant POIs. Relief shades and isolines help users understand the terrain.

Walking Streets

Walking Streets is a independent study of pedestrian conditions research in the center of Moscow. The width of sidewalks, accessibility to venues, underpasses, street noise pollution and interesting places have been investigated during research.
Go to the project or read the story of creation.


Maps with their improved interface provide vivid picture of global weather conditions or details of local weather in the area. Сlear and concise design of weather maps like map with current weather condition, clouds, precipitation, pressure, rain, snow, and others in brand new style is available on OpenWeatherMap.

Bikes in the city (2014)

The project shows Moscow bike share stats since 9 Jun to 11 Nov 2014. Interactive data visualisations shows popular bike share stations and routes from them and shows how weather conditions influence on the bike share activity.
Go to the project

Moscow hills

City streets elevation interactive data visualisation.
Go to the project


Have an interesting dataset? Write us at hello@urbica.co

Maliy Zlatoustyinskiy lane 6/1, Moscow, Russia +7 916 627 1646 hello@urbica.co Medium Twitter Facebook